For years, Bose’s SoundTouch series has been a staple in the world of wireless audio systems. With its sleek designs, ease of use, and robust sound quality, it’s no wonder why many music lovers and audiophiles have come to rely on these systems to fuel their daily dose of music. However, in recent times, a growing concern has been making the rounds among Bose enthusiasts: did the company discontinue the SoundTouch series? In this article, we’ll delve into the heart of the matter, explore the possible reasons behind this decision, and what it means for those who have invested in the technology.
A Brief History of SoundTouch
Before we dive into the meat of the matter, let’s take a brief look at the history of SoundTouch. Introduced in 2013, SoundTouch was Bose’s foray into the world of wireless audio systems. The initial lineup consisted of three speakers: the SoundTouch 10, SoundTouch 20, and SoundTouch 30. These speakers were designed to be compact, easy to use, and capable of delivering high-quality sound. The system utilized Wi-Fi connectivity, allowing users to stream music from their devices or online services like Spotify and Pandora.
Over the years, Bose continued to expand the SoundTouch family, introducing new speakers, soundbars, and home theaters. The system became synonymous with ease of use, durability, and, of course, exceptional sound quality. However, in 2020, Bose announced that it would be phasing out the SoundTouch series, leaving many customers wondering what this meant for their beloved systems.
The Rise and Fall of SoundTouch
So, what led to Bose’s decision to discontinue the SoundTouch series? There are several factors that likely contributed to this decision. One major reason is the rise of smart speakers and voice assistants like Amazon Alexa and Google Assistant. With the growing popularity of these devices, Bose may have felt pressure to adapt and innovate in this space.
In 2018, Bose released the Home Speaker 500, a smart speaker that integrated Amazon Alexa and Google Assistant. This move signaled a shift in focus towards smart speakers and voice-controlled technology. While the Home Speaker 500 received positive reviews, it’s possible that Bose realized the SoundTouch series was no longer the flagship product it once was.
Another factor that may have contributed to the discontinuation of SoundTouch is the increasing competition in the wireless audio market. Brands like Sonos, Yamaha, and Denon have been consistently releasing innovative products, forcing Bose to reassess its position in the market. With the SoundTouch series no longer standing out as it once did, Bose may have decided to cut its losses and focus on newer, more competitive products.
What This Means for SoundTouch Owners
So, what does the discontinuation of SoundTouch mean for those who have invested in the technology? Fortunately, Bose has assured customers that it will continue to support SoundTouch products for the foreseeable future. This means that users can still expect to receive software updates, customer support, and access to online services like Spotify and Pandora.
However, it’s essential to note that Bose will no longer manufacture or sell new SoundTouch products. This means that if your SoundTouch speaker or system needs replacement, you may be out of luck. It’s also worth considering that the lack of new products and innovation in the SoundTouch series may lead to a decline in its overall value and appeal.
What’s Next for Bose?
With the discontinuation of SoundTouch, Bose is free to focus on its newer products and technologies. One area of interest is the company’s smart speaker lineup, which includes the Home Speaker 500, Home Speaker 300, and SoundLink Revolve+. These speakers integrate voice assistants like Amazon Alexa and Google Assistant, making them more competitive in the smart speaker market.
Another area of focus for Bose is its soundbars and home theaters. The company has been consistently releasing new and innovative products in this space, such as the Bose Smart Soundbar 700 and the Bose Home Speaker 500 with Bass Module. These products have received positive reviews and demonstrate Bose’s commitment to delivering high-quality audio experiences.
Alternatives to SoundTouch
If you’re in the market for a new wireless audio system, there are several alternatives to SoundTouch worth considering. Here are a few options:
| Brand | Product | Features |
|---|---|---|
| Sonos | One | Compact smart speaker with Wi-Fi and voice assistant integration |
| Yamaha | MusicCast 20 | Wireless speaker with Wi-Fi, Bluetooth, and voice assistant integration |
These alternatives offer similar features to SoundTouch, including Wi-Fi connectivity, voice assistant integration, and high-quality sound. They’re worth considering if you’re looking for a new wireless audio system.
Conclusion
The discontinuation of SoundTouch marks the end of an era for Bose and its loyal customer base. While it’s uncertain what the future holds for the SoundTouch series, one thing is clear: Bose is committed to innovating and delivering high-quality audio experiences. Whether you’re a loyal SoundTouch user or in the market for a new wireless audio system, there are plenty of options available to suit your needs.
Remember, the sound of silence can be deafening, but with Bose’s continued commitment to innovation, the future of wireless audio has never looked brighter.
Did Bose discontinue SoundTouch?
Bose did not entirely discontinue SoundTouch, but rather, they discontinued the production of new SoundTouch systems. The company still provides support and updates for existing SoundTouch systems.
However, it’s essential to note that Bose is no longer manufacturing new SoundTouch products or systems. This means that you won’t be able to purchase new SoundTouch speakers, soundbars, or home theaters from the company’s official website or authorized retailers. If you’re looking for alternative options, you can consider other smart speaker brands like Sonos or Amazon Echo.
Why did Bose discontinue SoundTouch?
Bose discontinued SoundTouch due to the changing landscape of the smart speaker market and the increasing popularity of voice-controlled speakers. The company decided to focus on developing new products that integrate with popular voice assistants like Amazon Alexa and Google Assistant.
The discontinuation of SoundTouch also allowed Bose to concentrate on their more successful and profitable product lines, such as their wireless headphones and soundbars. By streamlining their product offerings, Bose can invest more resources in research and development, ultimately leading to better products for their customers.
What happens to my existing SoundTouch system?
If you already own a SoundTouch system, don’t worry – it will continue to work as usual. Bose will still provide software updates and support for your existing system. You can still use your SoundTouch app to control your system, access your music, and enjoy multi-room audio.
However, it’s essential to note that Bose will eventually stop providing support and updates for SoundTouch systems. Although the company hasn’t announced a specific timeline for ending support, it’s crucial to be aware of this possibility. If you’re concerned about the longevity of your SoundTouch system, you might consider exploring alternative smart speaker options.
Can I still buy SoundTouch products?
You might still be able to find SoundTouch products from authorized retailers or third-party sellers, but be cautious when making a purchase. Since Bose is no longer manufacturing new SoundTouch products, the availability of these items will eventually dwindle.
Additionally, be sure to check the warranty and support offered by the seller, as Bose might not provide assistance for products purchased from unauthorized retailers. If you do find a SoundTouch product, make sure it’s from a reputable seller and comes with a valid warranty.
What are the alternatives to SoundTouch?
If you’re looking for a smart speaker system similar to SoundTouch, consider options from Sonos, Amazon Echo, or Google Home. These brands offer a range of products that support multi-room audio, voice control, and seamless music streaming.
When choosing an alternative, consider factors like compatibility with your existing devices, music services, and voice assistants. Research the product’s features, sound quality, and user reviews to find the best fit for your needs and budget.
Will Bose release a new smart speaker system?
Bose has already released several smart speaker products that integrate with popular voice assistants like Amazon Alexa and Google Assistant. For example, the Bose Home Speaker 500 and Soundbar 700 are both compatible with these voice assistants.
While there’s no official announcement on a new smart speaker system similar to SoundTouch, Bose continues to innovate and release new products that cater to the evolving smart home market. Keep an eye on their website and social media channels for updates on new product releases.
How do I get support for my SoundTouch system?
If you need assistance with your SoundTouch system, you can still contact Bose support through their website, phone, or email. The company will provide assistance with troubleshooting, setup, and general inquiries.
Additionally, you can refer to the SoundTouch user manual, online forums, and community support groups for help with common issues or questions. Remember to check the Bose website for any software updates or patches that might resolve any problems you’re experiencing with your system.